The Google Eye Live Bait Jig creates the deadly combination of matching-the-hatch along with sight and sound to trigger aggressive strikes! It's Shockwave Rattle System has been designed to call fish in and trigger a bite. Cast it, Jig it, Twitch it, Rip it, or use a slow steady retrieve along the bottom to match the mood of the fish. The high carbon steel Katana hook, colored in red, is precision sharpened, and hardened to ensure a piercing hookset. The life-like rattling jig head features a glass eye to reflect light and add additional visual dimension and action to the jig. Specially selected color patterns have been chosen to grab the fish's attention and put more fish topside. Big fish don't stand a chance.